Vince Whinnery has recently posted a blog post about a unique marketing lesson.
It has some very controversial techniques in it, but if you see past the controversial part he explains a very good marketing lesson.

Check it out over here…
http://damnprofitablemarketing.com/?p=12

Well, the owner, Vince Whinnery, is a well deserved “Marketing Guru”.

Here’s a few of his successes…

- The time I pulled in $2 Million from Investors in 4 days (from scratch). My back was against a wall and I only had 7 days to be able to make this work. Not only did I succeed, but did so in record breaking time. Not only that, but I did such a good job that some investors had to be turned away.

- I helped grow a coaching business from nothing to a projected $5 million dollars within it’s first year! The advertising was so successful that it pulled in $40 from every $1 spent on advertising. Imagine getting these kind of results in your business.

- Or what about the marketing campaign I put together for a cleaning business that worked so well that every time $800 was spent on advertising… it brought in over $21,000 in sales.

- Created an online lead generation system for one business and dropped their lead cost from $5 to just over $1 (they more than tripled their leads from this alone and haven’t had a chance to implement anything else)

- A salesletter for one client pulled a 5.1% response rate from a cold list (whenever they want more business they just have to drop this letter… and like magic they can have all the customers they desire)

- A 5 minute conversation with a real estate agent increased her income by over $100,000 per year (I told her about an existing opportunity she was missing and now she closes several extra houses per month from this one phone call)

- One marketing strategy and salesletter I created for a client doubled the profits of his business in 3 months (it took him more than 11 years to get to his current size… and I helped him double it in only 90 days)

- Another client came to me with a salesletter that wasn’t performing as good as he wanted. I spent half an hour on it fixing it up and it DOUBLED the effectiveness of the ad. Now everytime he sends out the letter, he knows he’ll make back $3 for every 60 cent letter mailed (his business went from just over $400,000 per year to over $700,000 in 4 months)

I’ve been very impressed by all of the free material on his website.

And he’s multiplied the sales of more businesses than I can count.

Go here to get a free copy of his book “Killer Marketing”…

http://damnprofitablemarketing.com

Why?

Simple. Without an all-star sales pitch (usually in the form of a sales letter) you won’t get the customers you’re looking for.

The better your sales letter is the more prospects you’ll convert into customers.

So you know you need it, and you know you need a good one.  But they aren’t easy to create.

How are you going to get ahold of one?

Well, you could create it yourself. However if you want to become a world class copywriter and write world class sales letters it will take you several years of constant work.

Your best bet (if you can afford it) is to hire the best you can.

For example you could hire a copywriter like Vince Whinnery over at http://damnprofitablemarketing.com/index.htm

He has written some sales letters that convert like crazy.

He also has a lot of free tips you can get if you visit his blog (he even gives away a free digital version of his book). http://damnprofitablemarketing.com

So if you can, hire the best copywriter you can afford.

Most copywriters aren’t cheap, but they’ll make you money so do the best you can.

Just make sure they’ve had success in the past.

And more importantly many times, is they’ll improve your marketing process if it needs to be improved.

Essentially you’re hiring a marketing guru when you hire one of the better ones.

If you can’t afford to hire one, you should study your ass off and try to get up to speed as quickly as possible.

Use these free sites to get up to speed as fast as possible…

http://damnprofitablemarketing.com

http://thegaryhalbertletter.com

http://john-carlton.com